Hotel ROI is Affected by Social Media

Our friends at ReviewPro put out a recent bulletin on some incredible social media statistics and quotes regarding the hospitality industry. I want to take some time today to analyze three of these factoids that I believe translate to the largest, direct effect on ROI.

Factoid #1: A negative review or comment on Twitter, Facebook or Youtube Web sites can lose companies as many as 30 customers (Convergys Corp).

In the hospitality business, 30 customers may seem like a drop in the bucket wh Read more »

ReviewPro: Online Reputation Management Software

At Pipeline, we understand the relational side of online reputation management. Building customer loyalty and ensuring guest satisfaction are what make us tick; however, when it comes to the software side of online reputation management, our firm believes the best choice on the market is ReviewPro.

After connecting with one of the ReviewPro execs recently and really experiencing the passion with which he drives results for his customers, I quickly realized that ReviewPro understands what they a Read more »

Hotel Blogs: Tell the Tourism Brochures Bye-Bye

Have you ever noticed those large brochure cases inside of hotels?

On a recent trip to Florida, I stayed in a well-known brand that I had not stayed in for quite some time. After checking in at the front desk, I asked the attendant where I could go to “get a good steak” within a reasonable distance from the hotel. She said the only place she knew of to eat near the hotel was a BBQ restaurant–not exactly what I had in mind.

Then, I saw it. You know you have seen it before too. Just to the Read more »

Understanding the Impact of Customer Engagement in the Hotel Sector

Witorder soft viagrah the recent creation of a Guest Satisfaction Index (GSI)–an index that monitors quantity and quality of reviews across several major travel sites–hotel owners are growing more aware of how their online reputation fuels their revenue. While going over my daily blog roll, I stumbled across some dated information related to this topic from an in depth market study done in 2008 on hotel customer satisfaction. While I certainly understand that there best skin care produc Read more »

Google+: The next big social media buzz?

With every passiText That Girl – The Ultimate Texting Guide For Men 75% Commision ng day, some new social media platform is rolled out on the web with high hopes of creating the next great social media fad. Let’s face it. Myspace, Facebook, Twitter, Digg, Mashable, etc. all got their start somewhere, right? Google hopes to carve out their own piece of the pie with the unveiling of Google+. Even though it is in field trials right now (meaning that a select group of people are using the software), Read more »

HITEC: Social Media Creates Meaningful Interaction with Guests

The June Issue of Hotel Business featured a significant amount of information on how social media is taking viral marketing to another level. This industry-trusted periodical interviewed market leaders in various capacities about how they interact with social media and what ways they incorporate social media into their marketing scope.

Flo Lugli, of Wyndham Hotel Group, says that “close to 70% of consumers will look at a rating and 50% will refuse to book without first looking at a review.” Web Read more »

Keyword Stuffing: An Overused Hotel Internet Marketing Strategy

After doing some research recently for a few new clients, I confirmed with substantial evidence that keyword stuffing is officially overused when it comes to hotel internet marketing. buy viagra Whether this holds true in other market sections is not my work to disclose; however, for those hoteliers set on staking their claim to the internet space, ample thought must be put into crafting new SEO campaigns that capitalize on current trends. There has to be a better way. A better way to maximize y

Read more »

What Do We Mean by Organic Traffic?

The SEO world has been abuzz for some time now about a new kind of traffic-organic canadian viagra traffic. This sort of traffic is revolutionary in that it removes the “nuisance” quality that other traffic campaigns tend to generate, whether those campaigns use email spam and annoying Pay Per Click ads.

I am certainly not saying that those techniques are not valuable ways of generating traffic; they sometimes prove to be more expensive than their worth, though.

Organic traffic, however, is beco Read more »

If You Build it, They Might Come…

The hospitality business has many variables regarding the establishment of a customer base. Location, architecture, ease of entry, and generic viagra local venues or demand generators are just a few. Once a hotel owner has researched the area and decided to build, hiring the right design company is a critical choice is ensuring a solid return on their investment. When the property is up and running, people will choose to stay cheap viagra at a conveniently located, aesthetically pleasing hotel p Read more »