Will Facebook's IPO Change the Way People Socialize?

With Facebook having gone IPO this past Friday, May 18th, many Facebook users and its dissidents are discussing whether or not the platform will become victimized by the greedy desire to grow profitability. With an opening price of $38 per share, the initial valuation settled around $104 billion; their opening share price was the third largest in the history of IPO’s behind Visa and ENEL. The market has not yet shown what I anticipate to be a steady, and eventual meteoric rise for the company, Read more »

Pipeline Aligns Itself with K Hotels

Pipeline Social Media Solutions and Kaptivating Hospitality have combinedviagra super active resources to create the first of its kind, social loyalty platform for hotels. The new platform provides hotel owners the opportunity to tap into the power of social media like never before.

“This newly released technology benefits hotel owners by adding new social media driven channels of distribution with a potential customer base in the hundreds of millions,” said Michael Palmer, Managing Director o Read more »

6 Undeniable Reasons for Business Owners to Use Social Media

Today’s economic climate is shaped by a multitude of factors from cash on hand, consumer inactivity, shifting tax code, and overall market inconsistency. For the business owner in general, maximizing ad spend on a forward moving basis is paramount to the eventual success that any business can hope for. Print ads, TV, and billboards, while still prevalent now, are quickly becoming obsolete in some market spaces. Uncovering new approaches that are consumer-direct is how some businesses are getti Read more »

The socialCEO Breakdown: Digital Coupon Application

We live in a deal driven generation thanks to companies like Groupon and LivingSocial. The days of using mailers and print ads are quickly fading away, as new digitally driven pioneers press into a direct channel to the customer online. Hospitality owners suffer from this fad in that they have to drastically cut their rates to participate in these types of promotions. At Pipeline, we have integrated a new way of providing deals to your customers, all centralized at the property level and on Fa Read more »

The socialCEO Breakdown: Targeted Ads

Our new Facebook management product, socialCEO, includes aviagra for sale monthly advertising budget designated for Facebook ads and Sponsored Stories. If boosting the on-page traffic for your Facebook business account is a relevant goal for your business, then using the inherent ad platform that Facebook provides is a must. While Facebook has recently added in two new types of ad campaigns for businesses to run, i.e. Reach Generator and Premium, the majority of businesses on Facebook will sti Read more »

10 Changes to Facebook's Pages And 10 Steps to Do Something About Them.

This article is written with one goal in mind–to inform you of how Facebook radically changed the game for social media marketing by implementing Timeline to business pages (as well as a plethora of other upgrades)–and what it is you need to do about it for your business.

On February 29th, 2012, Facebook hosted their first ever FMC in New York. It was from this stage that Facebook announced a drastic overhaul over their business pages and many marketers, brand influence personnel, and Faceboo Read more »

The socialCEO Breakdown: Social Media Specialists

If you are spending time scouring the web for social media marketing packages like socialCEO, most packages will lead with some form of f-commerce technology or app platform. At Pipeline, we know that our difference maker is the human element of socialCEO–our social media specialists bring corporate level expertise to running your Facebook page, driving ad traffic, and monitoring the results. Hotel marketing has shifted gears. Sure traditional print work or other PR outlets have their place;

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socialCEO: Turning Facebook into a New Distribution Channel

2012 is going to be the year where the hospitality industrfree work at home y finally figures out that social media can be a channel that produces desired marketing results; the industry giants and the little guys can no longer afford to be wallflowers who watch as the retail world cashes in on this conduit. Why? Several of your big hospitality players are starting to move from the former conventional internet marketing into more of an overall digital strategy that hinges largely in part on so Read more »

Breaking Free from the Brands in Today's E-driven Marketplace

One of our customers is currently analyzing whether or not de-flagging one of his properties is not only feasible but reasonable. Not renewing your franchise agreement is an option that comes up from time to time; actually going to a brand and asking them to drop their flag is a seemingly insurmountable feat. Even if you could get the brand to “let you out” of your agreement, would you even have the ability to stand alone in today's marketplace as an independent hotel? All of these though

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