The socialCEO Breakdown: Targeted Ads

Our new Facebook management product, socialCEO, includes a

monthly advertising budget designated for Facebook ads and Sponsored Stories. If boosting the on-page traffic for your Facebook business account is a relevant goal for your business, then using the inherent ad platform that Facebook provides is a must. While Facebook has recently added in two new types of ad campaigns for businesses to run, i.e. Reach Generator and Premium, the majority of businesses on Facebook will still need to leverage Marketplace as the focal point for their ad spend.

Marketplace allows advertisers to create unique campaigns designed to send traffic to Facebook pages, Facebook apps, or even external URL’s. This traffic is measured in two ways, either by cost-per-click (CPC) or cost-per-impressions (CPM). Most hotel personnel have limited experience testing and running successful as campaigns that maximize both the provided budget as well as the clicks that come in. By using socialCEO, our clients receive

tested ad strategies to produce new fan engagement and encourage existing fans to interact with the quality content on the

page. Our clients are able to give us the reigns of their Facebook account and know that new eyes will be on their page every month, all for one low monthly fee. At Pipeline, we know Facebook and we know people, so connecting your business to those people most interested in it on Facebook is what we do.

Call us at (678) 814-4601 to find out more about how socialCEO can go to work for you!