6 Undeniable Reasons for Business Owners to Use Social Media
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Today’s economic climate is shaped by a multitude of factors from cash on hand, consumer inactivity, shifting tax code, and overall market inconsistency. For the business owner in general, maximizing ad spend on a forward moving basis is paramount to the eventual success that any business can hope for. Print ads, TV, and billboards, while still prevalent now, are quickly becoming obsolete in some market spaces. Uncovering new approaches that are consumer-direct is how some businesses are getting a foot ahead of their competition.
Social media has always been a place for people to connect and talk about the topics that matter most to them as individuals. These conversations are engorged with marketable data for those who keenly monitor, deconstruct, and repackage that data into marketing initiatives built around action. Thanks to the robust changes to the Facebook platform just this year, social media is now poised all the more to become an environment where commerce is not only referenced by conversation and interaction, but actually driven by it.
For the business who asks the questions why social media and why now, I purport that there are 6 undeniable reasons to act quickly in positioning your business in the right manner on platforms like Facebook.
1. Increase overall exposure–Social media is a thriving ecosystem that eats, sleeps, and breathes experience. If you want your business to be exposed to millions of people in real time, then you have to create user experiences on your profiles that make an impact that keeps your customer base engaged.
2. Build brand awareness–Once you have exposed your existing and potential customer base to who you are, now you can educate them about what you do and why you do it. Do you have any green initiatives to point out? What about taking your customers through your supply chain or customer service process? Tell the customers the most important topics you want them to know about.
3. Create a loyal community–Platforms like Facebook create interwoven communities of people who share common likes and interests. If they all end up as fans on your page, then their common likes and interests intersect with YOUR BRAND. Cultivate these relationships by offering them exclusive incentives for being active fans and make sure you respond to the feedback they give in a timely manner.
4. Listen to your customer’s needs and feedback–Listening to your customer’s feedback does not mean you simply respond; it means you take into account what they are saying and you adjust your model to fix what’s wrong or to continue to highlight what is successful.
5. Monitor your online chatter–Several software platforms like ReviewPro exist to help you monitor and aggregate online chatter. If you are not in a place where you can afford this service, then use a free platform like Google alerts to track what is being said
online about you.
6. Drive revenue generating action-After all is said and done, social media has to be about revenue. So, create buying opportunities for your customers on whatever platform they choose to interact with you. Use custom apps on Facebook to share specials or coupons. Respond to retweets on Twitter with a hotlink to your e-commerce store front. Have metrics in place to track these actions and revisit them every month until you get it right.
All in all, the frenzy that is social media is an undeniable force when it comes to growing businesses for the future. If you need help creating a plan that makes sense for your business, our consulting team can help! Call us today at 678-814-4601 for more information.
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Today’s economic climate is shaped by a multitude of factors from cash on hand, consumer inactivity, shifting tax code, and overall market inconsistency. For the business owner in general, maximizing ad spend on a forward moving basis is paramount to the eventual success that any business can hope for. Print ads, TV, and billboards, while still prevalent now, are quickly becoming obsolete in some market spaces. Uncovering new approaches that are consumer-direct is how some businesses are getting a foot ahead of their competition.
Social media has always been a place for people to connect and talk about the topics that matter most to them as individuals. These conversations are engorged with marketable data for those who keenly monitor, deconstruct, and repackage that data into marketing initiatives built around action. Thanks to the robust changes to the Facebook platform just this year, social media is now poised all the more to become an environment where commerce is not only referenced by conversation and interaction, but actually driven by it.
For the business who asks the questions why social media and why now, I purport that there are 6 undeniable reasons to act quickly in positioning your business in the right manner on platforms like Facebook.
1. Increase overall exposure–Social media is a thriving ecosystem that eats, sleeps, and breathes experience. If you want your business to be exposed to millions of people in real time, then you have to create user experiences on your profiles that make an impact that keeps your customer base engaged.
2. Build brand awareness–Once you have exposed your existing and potential customer base to who you are, now you can educate them about what you do and why you do it. Do you have any green initiatives to point out? What about taking your customers through your supply chain or customer service process? Tell the customers the most important topics you want them to know about.
3. Create a loyal community–Platforms like Facebook create interwoven communities of people who share common likes and interests. If they all end up as fans on your page, then their common likes and interests intersect with YOUR BRAND. Cultivate these relationships by offering them exclusive incentives for being active fans and make sure you respond to the feedback they give in a timely manner.
4. Listen to your customer’s needs and feedback–Listening to your customer’s feedback does not mean you simply respond; it means you take into account what they are saying and you adjust your model to fix what’s wrong or to continue to highlight what is successful.
5. Monitor your online chatter–Several software platforms like ReviewPro exist to help you monitor and aggregate online chatter. If you are not in a place where you can afford this service, then use a free platform like Google alerts to track what is being said online about you.
6. Drive revenue generating action-After all is said and done, social media has to be about revenue. So, create buying opportunities for your customers on whatever platform they choose to interact with you. Use custom apps on Facebook to share specials or coupons. Respond to retweets on Twitter with a hotlink to your e-commerce store front. Have metrics in place to track these actions and revisit them every month until you get it right.
All in all, the frenzy that is social media is an undeniable force when it comes to growing businesses for the future. If you need help creating a plan that makes sense for your business, our consulting team can help! Call us today at 678-814-4601 for more information.
Photo Credit: Sujin Jetkasettakorn
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