socialCEO: Turning Facebook into a New Distribution Channel

2012 is going to be the year where the hospitality industr

y finally figures out that social media can be a channel that produces desired marketing results; the industry giants and the little guys can no longer afford to be wallflowers who watch as the retail world cashes in on this conduit. Why? Several of your big hospitality players are starting to move from the former conventional internet marketing into more of an overall digital strategy that hinges largely in part on social and its platforms. Boutique firms like Pipeline are also popping up around the world with their next great platform to add into the technology space. Management companies and ownership groups are constantly testing these tech products to determine which one will give them the opportunity to streamline their social monitoring. But, don’t they still have to find someone to do something about the information these products gather?

At Pipeline, we are still doing things a bit differently. Our professional management services for Facebook are hard to match by our competition; now that we too have added technology to our product offering, we believe that the sky is the limit in 2012. What happens when you mix professional management, targeted ad campaigns, and

on property marketing materials, with digital coupons and a fully integrated booking application for Facebook? The answer is socialCEO.

Over the next several weeks, I will be spending significant time breaking down each of the five elements that socialCEO encompasses. Our price is competitive, our service is professional, and our work is measurable. Please ask us for a demo of how socialCEO can turn on the social funnel for your business in 2012.