We know that in today’s online marketing realm a shift in strategy is taking place; imposing pop-up advertisements or banner click ads are gradually losing their grasp on the marketplace. As socially driven interaction continues its upturn, platforms like Facebook provide a new channel of distribution for hotels to connect with past guests and market to future guests. By providing a place where Facebook fans can ask questions, share testimonials, learn about local attractions, and book a future hotel stay, your social media marketing strategy will be unstoppable and facilitate a true sense of customer loyalty.
Pipeline Social Media Solutions realized two problems that hospitality industry members face with social media marketing: measuring ROI and monitoring fan interactions. Pipeline created a new product called SocialCEO that uses state-of-the-art technology to capitalize on our deal-driven marketplace as well as measure success. When it comes to monitoring interactions, SocialCEO provides a Social Media Specialist to manage your Facebook fan page on a daily basis. Pipeline doesn’t just build custom Facebook pages around these new technologies; we embed them, oversee them, and manage your entire social strategy month to month.
Social media outsourcing may seem like an impersonal way to handle Facebook, but Pipeline believes that by allowing our company to handle your online reputation, you and your staff will be able to manage operations at the property level with more ease. Many social media outsourcing services come at a high price, but you will be quite surprised at our social media management pricing. Our Elite Package includes a way to get paid for every consumed room booking with the goal in mind of making your monthly management costs obsolete.
Click Social Media Marketing Packages to learn more about what we do and how we can help your hotel.